Improves website visibility on search engines, driving organic traffic and growth.
Social Media Optimization (SMO) is the process of enhancing a brand’s presence and visibility on social media platforms by strategically creating, sharing, and promoting content. The goal of SMO is to attract more followers, increase engagement, and drive traffic to a website, ultimately leading to higher conversions.
It involves optimizing profiles, using relevant keywords, hashtags, and posting schedules, as well as encouraging social sharing and interaction. By improving a brand’s social media activity, SMO helps boost organic reach, build community trust, and contribute to overall digital marketing success.
